News Releases
Authentic Personal Branding
With all of the social media opportunities today, personal branding is frequently being used not just in personal, but also in professional roles. It can be quite a dilemma for people to brand themselves successfully without losing their real selves in the process.....read further http://www.bloomberg.com/news/articles/2009-09-29/authentic-personal-branding
A Balancing Act for Life
Author Hubert Rampersad talks about his personal balanced scorecard coaching framework and his views on happiness in life and work
Hubert Rampersad is one of the most interesting people I have ever met. His interests range from corporate quality to individual happiness. His book, Personal Balanced Scorecard: The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness, which has been translated into 20 languages ....read further http://www.businessweek.com/stories/2007-06-05/a-balancing-act-for-lifebusinessweek-business-news-stock-market-and-financial-advice
Reinforcing Employee Engagement
Successful brands recognize that good relationships with their employees are more important than good brand relationships with their customers. They understand that employees should be happy first in order to make customers happy, and that corporate brand loyalty starts with engaging employees. This can be realized by aligning the employee’s brand with the corporate brand. ....... read further http://www.brandchannel.com/brand_speak.asp?bs_id=253
Building your brand (and keeping your job)
Scott Monty's personal brand doesn't take a back seat to anyone else's -- not even that of Ford Motor Co., his employer. "I'm not somebody who can be accused of using Ford's brand to benefit my own," says Monty, the car giant's first global digital and multimedia communications manager. "If anything, the opposite is true." ....... read further http://archive.fortune.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
Authentic Personal Branding
In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn’t just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today’s online, virtual, and individual age.strategy behind the world's most successful people, like Oprah Winfrey....... read further http://www.brandchannel.com/papers_review.asp?sp_id=1360